Mighty Distributing System of America Inc. executive team (left to right) Barry Teagle, vice-president, franchising, Ken Voelker, president and CEO, Gary Vann, senior vice-president, sales and marketing, Rodrigo Gonzalez Calderon, CEO, Grupo Gonher S.A. de C.V. and Brad Bradshaw, vice-president, product management
Western Dealers Co-Auto, which serves 375 dealer members in Western Canada, was recently awarded an exclusive master licence to distribute Mighty Auto Parts products in Alberta, British Columbia and Saskatchewan.
The new Mighty partnership gives WD Co-Auto members access to additional revenue opportunities by expanding their ability to service automotive brands above and beyond their franchise brands. Member dealers can now take advantage of Mighty’s full range of preventive maintenance products, including filtration, wipers, lighting products, batteries, brakes, belts, shop supplies and chemicals.
“Our company philosophy is ‘Together we’re better’ and that certainly applies to our new partnership with Mighty Auto Parts,” said Mike Reid, president of WD Co-Auto. “In addition to helping members meet their goals of expanding their service and parts business beyond franchise brands, dealers can also enjoy a significant competitive advantage because they’re purchasing products from their own company.”
Mike Reid, president, WD Co-Auto
WD Co-Auto’s mission is to work closely with its members to find ways to lower operating costs, share knowledge and expertise, and buy as a group to achieve economies of scale. Key product categories currently distributed through WD Co-Auto include equipment, lubricants, fuel, paint and body supplies, as well as fasteners, office supplies, and marketing materials.
“Having a customer-focused company like WD Co-Auto as a partner brings exciting opportunities for both teams,” remarked Ken Voelker, president and CEO of Mighty Auto Parts. “WD Co-Auto adds a vibrant new product program that meets an array of important business needs for their dealer members. At the same time, Mighty takes yet another step in its international growth strategy of joining forces with established, local, successful business partners.”
