Canadian auto sales deliver best ever October numbers

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Building on the momentum from September, Canadian light vehicle sales were up 7.8 per cent last month, resulting in the best numbers for October on record. A total of 135,476 vehicles were registered last month which surpasses the previous October record set in 2002 (134,694). According to DesRosiers Automotive Consultants, if auto demand continues at this pace, 2012 could well be the best year to date in terms of volume.

Leading the pack for October, was Ford Motor Company, which despite losing the popular Ranger pickup earlier this year, sold 20,561 vehicles from both its Ford and Lincoln brands. General Motors took second place based on monthly volume, with 18,651, thus squeaking past Chrysler, which recorded 17,333 deliveries. Nevertheless, overall, Chrysler is still number two in year-to-date sales and GM’s trend remains downward, so far, the automaker has witnessed declines of 5.7 per cent this year.

In fourth place, was Toyota, which recorded 15,581 vehicles sales for the month, followed by Honda, which rounded out the top five with 11,590 units.

Both Korean automakers also reported strong sales for the month, Hyundai coming in sixth place with 10,707 units, while corporate cousin Kia saw 6,428 vehicles sold. Volkswagen continued as the strongest of the European brands in terms of volume, with 5,777 deliveries, representing a 24.8 per cent gain on October last year, fueled by continued popularity of its Jetta and Passat models.

Among luxury brands, BMW showed the strongest performance (2,773) followed by Mercedes-Benz (2,513) and Audi (1,946). Interestingly, BMW posted a 14 per cent gain compared with October 2011 while Audi witnessed a whopping 37.6 per cent gain. By contrast, Mercedes has seen a 9.2 per cent decline compared with the same time last year.

In terms of cars versus truck volume, the former saw the most significant gains, with a 16.3 per cent increase over last year to land at 61,730 units, representing a 45.6 per cent market share. Truck sales, although higher for the month at 74,169 vehicles sold (representing a 54.4 per cent market share), saw a much more modest 1.7 per cent boost compared with a year ago.

As for domestic versus imported brands, the former accounted for 44.8 per cent of the overall Canadian vehicle market year to date, the latter making up the rest (55.2). This compares with 47.7 per cent for domestics last year and 52.3 per cent for imported nameplates.

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