Mazda’s lease customers can now benefit from Mazda Wear Protection on all leased vehicles, thanks to a new partnership with LGM. Mazda Wear Protection helps preserve the appearance and new-car experience by providing four categories of protection: Interior Protection; Front …
As with other aspects of vehicle design, battery selection is a compromise Just as the engine is the defining element in a conventional vehicle’s powertrain, the battery is at the core of the electric vehicle’s propulsion system. Which is why, …
Auto retailers that use a third-party loyalty program can achieve significant retention increases of 20 per cent and more, according to findings presented in a new white paper from MediaTrac, a U.S.-based marketing technology company. MediaTrac released their free Auto …
Thanks to a more formalized approach and dealer specific functions, Kijiji has become an effective tool for auto retailers to attract new customers As the world becomes more connected, the very notion of buying and selling goods and services is …
Strong luxury brands are a hedge against tough times While cumulative new-vehicle sales in Canada are up marginally in 2011 from year-ago figures, the month-to-month volatility in the market is enough to get a dealer hooked on Maalox. But there …
Some dealers see public auctions as a threat. Do they have a role? The use of auctions by dealers has been a recurring theme in this magazine, and certainly in some of my own articles, which have discussed certain advantages …
It’s one of the hottest days Toronto (and much of the rest of the country) has ever measured. Still, I can’t get a skiing image out of my head. All thanks to Best Buy. If we were starting down a …
Organized criminals want your cars. Are you using all the available tools to pretext them? Canada has one of the highest rates of car thefts in the world, with about 300 cars being stolen each day, according to Statistics Canada. …
Auto industry analyst Richard Cooper visited auto shows in Brazil, Canada and the United States and found some fascinating connections. In this article, he examines the differences and similarities between the North American and Brazilian markets. I had the good …
Jim Bell’s 5 “must-have” worksheets Our best practices worksheets are a hot item. Here’s a recap of five of them you can download from the Canadian auto dealer website and why you need them. Both James and I started our …
After 29 years, super association executive director Shirley Canty gears down Sitting down with Shirley Canty for an interview to talk about her illustrious career, you get the sense that this whirlwind force doesn’t much like sitting down at all. …
Many dealers are finding that bringing cars to auction is proving increasingly profitable The car business presents both some unique challenges and opportunities. The Great Recession of 2008-09 saw many changes. Perhaps the biggest news was the bankruptcy and subsequent …
