Strathcom Media, which has operated under a number of OEM programs in the past, is now the official FordDirect Certified Website provider for all Ford and Lincoln dealers in Canada. “We’ve been delivering dealerships with online solutions for over 20 …
*Pi**ed off Handling problems with the correct mindset can improve the effectiveness of good process and good training in your dealership. By the time this column is published, our federal election will be over and I suspect there may be …
A study looks at drivers from around the globe and how they feel about stepping behind the wheel of an autonomous vehicle. While much of the hyperbole about the imminent arrival of self-driving autonomous vehicles (AVs) now seems to have …
The highs, the lows, and the misconceptions of travelling from one province to another and back in an electric vehicle. The New Car Dealers Association of BC (NCDA) is regularly asked questions and provides public comment on any number of …
Environmental responsibility is important to consumers across the globe. They’re starting to walk the talk, and dealers who choose to ignore doing their part risk the impact of going against consumer values. We have all lived through down business cycles …
The knowledge of who your current and prospective EV drivers are will be a strategic piece of insight for dealers. One business mantra you’ve most likely heard before is this: Know your customer. Most businesses think they “know” their customers…but …
Why Penske’s move and the opportunities it presents are something dealers need to be aware of. Something very interesting quietly happened in late October that may or may not have caught your eye: Penske Corporation has now set up and …
Improving the in-dealership customer experience has been at the heart of many discussions at dealer-focused events, and dealers are feeling ongoing pressure from their OEMs. How have dealers evolved to meet this need? The need to improve the customer experience …
Attending the NADA Show is a must for many Canadian car dealers, but it can be a balancing act to manage speaker sessions, workshops, and dealer meetings with browsing exhibition halls loaded with new products and technologies. For Bob Verwey, …
Every year, Canadian car dealers head down to the U.S. to take part in the NADA Show — North America’s largest automotive industry event for dealers, where they can purchase new products at discounted prices and learn about the latest …
Car dealers from across the country continue to give back to important causes in their communities through personal time, donations, organizing events, and launching new projects from the ground up. Canadian auto dealer connected with a handful of these dealers …
An Ontario-based company is using photos, videos, and text-messaging to add efficiency, trust, value, and speed to your service department to improve the customer experience and help boost sales. With Canadian auto sales down nearly every month this year, according …
