Looking ahead, it’s going to be a year of shifting sand and changing tides. But dealers are used to that. After a dreadful 2020, Canadian automobile dealers are looking for better days ahead. Our business, as we knew it, shifted …
“Over-the-air-updates” will become an expectation among future car buyers raised in the latter part of the digital age and beyond. Much has already been written about the potentially negative impact of online sales on the future of the traditional auto …
The impact of the COVID-19 crisis on numerous industries has been severe, but the automotive sector has proven resilient in its market. As I am writing this, we have recently welcomed the new year and many of us are reflecting …
Five key trends observed in 2020 that may spill into 2021. Isn’t it wild? 2020 is over, and oh man, what a year it was! During this time I discovered that haircuts are overrated. My need for a haircut always …
E-leads are the new walk-ins, and should be treated as first-class customers. Some of your customers are walking through the doors of your physical dealership. Other customers are walking through the doors of your digital dealership. Both are customers. Both …
The messaging around electric vehicles has shifted, which means dealers will need to do the same. Years of early adopters have created the personas used to shape marketing messages within the electric vehicle (EV) industry. In this sector, it’s widely …
Accelerate Auto was born to combat systemic and anti-Black racism in Canada’s auto industry. Emiliano Void and a powerful group of Black professionals are leading the charge. Editor’s note: As a member of Accelerate Auto, my perspective on the Black …
With the pandemic impacting dealership sales and head-counts, dealers will be focusing their attention on ensuring their business survives the crisis. But to do that, employee training must remain an important part of their ecosystem. According to Chris Schulthies, National …
Employee training and retention re-enters the spotlight with greater importance as governments renew lockdowns and impose tougher rules to manage the pandemic crisis. With COVID-19 cases rising in a number of Canadian provinces, you can be sure that the mental …
Towards the end of 2020, TRADER launched a virtual edition of its annual Carology event that explored marketplace trends, consumer behaviours, technology’s influence on car-buying, and the car-buying journey. The Science of Selling Cars was hosted by Ian MacDonald, Chief …
After more than 43 years in the industry, Gino Cozza, VP of Sales and Distribution for TD Auto Finance, officially retired at the end of January. A familiar figure with many dealers, many will recognize Cozza from one of the …
Uncertainty is now something that businesses will need to accept as a fact of life as we go forward, according to Stephen Poloz, former Bank of Canada Governor and a speaker for this year’s online CADA Summit in February. As …
