There’s an old saying that a satisfied customer is more likely to be a loyal customer. A new Maritz Research study has revealed tangible proof to back that saying, and proves that dealerships that make a committed investment in improving …
Mercedes-Benz Canada Inc. chose Burnaby, B.C. as the location for the world’s first facility dedicated to the production and technological development of hydrogen fuel cell stacks. The 3,300 square metre production facility, which cost $53 million to build, will add …
Despite the Canadian Auto Workers’ union having successfully renegotiated contracts with Detroit’s three automakers, industry analyst Dennis DesRosiers says that Canada’s auto manufacturing sector as well as that in the Northern U.S. are vulnerable to future economic pressures. Speaking at …
In Europe, as the economic crisis deepens, Volkswagen has said that some automakers might go bankrupt unless they receive some form of government financial aid. VW’s chief financial officer, Hans Dieter Poetsch made the comments during a conference prior to …
Yesterday the Trillium Automobile Dealers Association and the Ontario Provincial Police announced a new joint advertising campaign, aimed at curbing distracted driving. In Ontario, distracted driving is one of the major causes of accidents on provincial roads — according to …
In the 2012 Harris/Decima EquiTrend study, Toyota has received the title “Brand of the Year” among auto manufacturers. The study, which highlights 954 brands in 24 different product categories, uses three different measures to determine the final brand equity score. …
LGM, which provides financial and insurance products to the auto industry as well as warranty and support programs for consumer electronics — has announced that it has simplified its corporate structure and consolidated its operating divisions under its LGM brand. …
Although its current mid-size sedan, the Fusion has proved relatively popular (248,067 were sold in the U.S last year, 10,153 in Canada), Ford is hoping that the 2013 model will fare even better. More importantly, it is targeting the car …
According to a study released by brand consultancy firm Interbrand, Kia Motors Corporation is now a member of the “Top 100 Best Global Brands.” Kia’s increase in brand value is now estimated at $4.1 billion U.S. which places it in …
The conference room and agenda were both jam packed at the Canadian Digital Dealer II conference held yesterday in Toronto. The event is organized and hosted by the Trillium Automobile Dealers Association, and was the first of three events being …
Despite having negotiated deals with both Ford and General Motors, the Canadian Auto Workers’ union and Chrysler Group, have yet to reach an agreement. One of the biggest obstacles concerns the fact that Chrysler wishes to remove the cost of …
Yesterday, Mercedes-Benz Canada Inc. announced that from next spring, it will launch a national driver education program to prepare teens for obtaining their licences as well as a lifetime of safe driving. The comprehensive program, the first of its kind …
