Auto Dealers Innovation Series presents real solutions for a new marketing reality The digital marketing revolution has made inroads into every sector of the economy, but auto dealers have yet to catch up with the changes, automarketing and marketing experts …
With the largest online audience in Canada, the social networking giant Facebook says it’s got the hottest virtual corner for Internet advertising. Canadians spend more time on their mobile devices than desktops or laptops, Joshua Bloom, Auto Industry Lead at …
There’s still nothing like a car show for touching, feeling and dreaming about that new car experience. Even though most buyers now do the bulk of their auto research online, there’s still a place for hands-on. And that was especially …
Carology event helped dealers navigate ever-changing world of digital marketing The automotive digital landscape keeps shifting drastically. But there’s no need to fear. There are tactics dealers and OEMs can use to stay ahead of the curve. At TRADER Corporation’s …
Partnerships will minimize barriers to auto body skills training Financial and partnership support for the Tropicana Pre-apprenticeship Training Program for Auto Body Collision and Damage Repair was announced on April 3 at a kick off event for the 2017 class. …
The only peer-to-peer carsharing platform in Canada, Turo, marked its first anniversary in the country at a forum where it shared the results of a study that suggests OEMs may actually benefit from the car sharing industry. Held at Toronto’s …
Wages, payroll and employment all continued to rise at U.S. new-car dealerships in 2016, according to a report from the National Automobile Dealers Association. Dealerships employed 69 workers on average in 2016, up from 66 in 2015. Overall, new-car dealerships …
Both the Québec and Ontario Courts have granted approval to the Volkswagen and Audi nationwide settlement agreement related to the diesel emissions scandal first exposed in 2015. Under the settlement’s terms, owners and lessees of Volkswagen and Audi 2.0L TDI …
Ontario’s vehicle sales regulator has launched a multi-media campaign to inform car buyers of the information car dealerships must legally disclose when selling an automobile. OMVIC says that the illegal practice of concealing aspects of all-in pricing is unfair to …
Northern Honda has donated a Honda Civic to the North Bay Food Bank to support its mission of feeding those less fortunate in the Northeastern Ontario community. The gift, valued at over $10,000, is available to the food bank for …
Kelley Blue Book has named 20 hybrid, electric and plug-in hybrid cars for under $40,000 as its top picks in anticipation of upcoming Earth Day celebrations on April 22. For its top 10 hybrid cars of 2017, the vehicle valuation …
Customers who have leased, financed or purchased a vehicle through the Mercedes-Benz Canada dealer network will be able to access a “unique concierge service”, assisting them with ticket purchases for Live Nation events across the country. The multi-year partnership between …
