Several Canadian dealerships have separate sales teams for new and used but it’s not the usual approach. Opinion remains divided on the issue and evidently the debate has gone on for years. Back in 1919, Walter B. Zimmerman, a Hudson-Essex …
Royal Ford builds a social media hub for its community If you can’t figure out all the ins and outs of social media yourself – just recruit someone younger to show you the way. Royal Ford dealer principal Terry Ortynsky, …
But we won’t be left blowin’ in the wind It seems that you can’t pick up a newspaper, watch the news or check out your favourite all-news website these days without reading about the first of the baby boomers turning …
Another challenge for manufacturers and dealers to overcome Cognitive dissonance arises when we attempt to hold two conflicting thoughts in our mind at the same time. A classic example of cognitive dissonance is the guy who works out at the …
KPMG surveys auto execs on key buying factors The key factors influencing consumer buying decisions are changing, according to KPMG’s 12th annual global survey of auto executives. KPMG interviewed more than 200 global executives representing vehicle manufacturers and suppliers and …
It had a totally different vibe… Y ou can’t guage what’s going to happen during the year from the mood at one auto show. Or even two or three. If you recall the shows early in 2008, including the NADA …
A bit of extra time and effort can help set you apart Like many people, I keep my car clean. Don’t even think about bringing fast food into my car, and sorry kids, no peanut butter and jelly sandwiches on …
Five key factors are helping improve the outlook for U.S. car dealers and new vehicles sales will reach 12.9 million units in 2011, according to Paul Taylor, the chief economist of the National Automobile Dealers Association (NADA). Taylor made the …
Aftermarket OEM supplier Sym-Tech announced a new President and COO, Brad Gibson, who assumed the role February 22nd. Gibson joins Sym-Tech with over 20 years of senior management experience. He served as President and COO for 14 years at BIC …
In the summer of 2005, everything in the economy and auto industry had aligned to deliver us the trinity of business success. We had traffic, profit and staff morale. Profits were amazing because customers were hungry for our product and …
Total attendance at the 2011 Canadian International Auto Show (CIAS) in Toronto in February topped 300,000 – up 17.4 percent over last year – making it the third-best year in the show’s history and the best-attended since 2008. Following a …
Setting the bar and how to get there We know that 2010 has been a tough year for many service managers, but we’re somewhat concerned to find service departments that either forecasted a zero-percent increase for 2011 or worse, decided …
