Stop drowning in data
Dealers who expertly mine their software systems — from DMS and CRM to new digital retailing tools — are able to drive more revenues and provide a better customer experience. Why don’t more dealers make full use of these new …
Category: General
How to get bigger and better
Experts offer six factors for success to make dealerships acquisitions more profitable. The Canadian auto dealership industry is currently undergoing a phase of rapid consolidation. From 2009 to 2013, the number of groups with five dealers or more increased by …
Dealers must adapt to digital revolution
The auto retail industry is experiencing a “digital marketing revolution” and auto dealers need to adapt and innovate, auto and marketing industry experts told dealers attending the 2017 Auto Dealers Innovation Series hosted by Trillium Automobile Dealers Association (TADA). “How …
Mobile drives sales: Facebook auto summit
Auto dealers, GMs, OEM representatives, and marketing experts attended the Facebook Automotive Summit to learn how to leverage the latest digital marketing tools on the world’s largest social network to drive auto sales. “Canadians now spend more time on their …
NAPA Canada gamechanger: order online
Consumers can now check prices and availability of parts while reserving their order online through NAPA Canada’s newly launched website, NAPACanada.com. To support its digital retail sales strategy, the company is increasing its use of the Flipp platform for publication …
AutoCanada Inc. names new exec
One of Canada’s largest automobile dealership groups, AutoCanada Inc., has named Mark Warsaba as its new Senior Vice-President & Chief Operations Officer, effective April 1, 2017. “I have tremendous confidence in Mark’s ability to align our business with industry-leading operational …
Language Matters: make or break a sale
Potential car buyers are radically different from each other when it comes to the sales language that will attract their attention, says new research released by CDK Global, with different consumers responding in opposite ways, depending on the words used. …
CIAS 2017
Enjoy our photo gallery from Media Preview Day at the the 2017 Canadian International AutoShow. [Best_Wordpress_Gallery id=”12″ gal_title=”CIAS 2017″]
NADA 2017: The views from the show floor
Canadian auto dealer walked the floor and talked with dozens of suppliers about their offerings and the general “buzz” in the industry this year. “Having a cross-section of dealers from all over the world in one central location is really …
The data dillemma
I spend a lot of time talking with companies that provide business software to dealers. It’s part of my job to try to figure out who is who at the zoo, what exactly it is that they do, and how …
On the right track
This year marked the fifth time that I have taken to the stage as one of the moderators at the CADA Summit. As I looked out over the crowd, I saw many familiar faces. The attendees that return each year …
Buyers will travel for good deal: survey
A new survey from online listings site CarGurus finds that active online shoppers are willing to travel much further if they find the right vehicle. The survey randomly selected 1,000 Canadians over the age of 18 and found that 70 …
