Royal Ford builds a social media hub for its community If you can’t figure out all the ins and outs of social media yourself – just recruit someone younger to show you the way. Royal Ford dealer principal Terry Ortynsky, …
But we won’t be left blowin’ in the wind It seems that you can’t pick up a newspaper, watch the news or check out your favourite all-news website these days without reading about the first of the baby boomers turning …
Another challenge for manufacturers and dealers to overcome Cognitive dissonance arises when we attempt to hold two conflicting thoughts in our mind at the same time. A classic example of cognitive dissonance is the guy who works out at the …
Setting the bar and how to get there We know that 2010 has been a tough year for many service managers, but we’re somewhat concerned to find service departments that either forecasted a zero-percent increase for 2011 or worse, decided …
Stakeholders’ perspectives on the year ahead At the end of 2010, the used vehicle market was on a bit of a rebound following a lackluster start to the year. According to the ADESA Canada Used Vehicle Price Index, used vehicle …
Make meetings at NADA give dealers a look into their future With NADA taking place in San Francisco in early February, I have been doing some thinking about what might be the topics discussed in the various make meetings. Depending …
And a time of change and opportunity A new year is often viewed as a new beginning for many: a fresh start; out with the old and in with the new. For me, the New Year is a fresh start …
Strip the technology away and it’s all about people Meet Ontario dealer Ernie Dean, of Ernie Dean Chevrolet Buick GMC in Alliston, who is mixing his social media efforts with his community service to raise awareness and money for a …
At a time when vehicle sales are less than robust, dealers with vision are looking beyond just their core operations to optimize opportunities in the wider area of fixed operations. Some elements, like the quick lube facility add directly to …
Are you? Recently I filled out a form that asked for my occupation. I wrote: thief, crook and occasional con-man! It took some time before the person reading the form looked at me and said: “This is not really what …
With this issue, we welcome David Adams as a regular columnist in Canadian auto dealer. David C. Adams is a 23 year veteran of the automotive industry in Canada. Currently the President of the Association of International Automobile Manufacturers of …
Automakers compete for Facebook fans in new online battleground So what is Facebook all about? A nuisance? A distraction? A time waster for teens and people who seem obsessed with living in public and sharing everything they do with their …
