Make it mobile
FORGET DESKTOPS. THE WAY CONSUMERS USE THEIR MOBILE DEVICES IS CHANGING BY THE DAY J.D. Power reported that between 2012 and 2013, the number of vehicle shoppers who used an automotive website or app on a smartphone grew by 73 …
Category: Leading Strategies: Alan Bird
CASL: Critical features
THE ANTI-SPAM VORTEX IS NOW UPON US. MAKE SURE YOU’VE TAKEN STEPS TO AVOID THE POTENTIAL (AND VERY COSTLY) PITFALLS How quickly time flies! It was just a few short months ago (in the April 2014 edition of Canadian auto …
Quality counts
MAKING MORE (AND BETTER) CUSTOMER CONNECTIONS WITH AN INITIAL QUALITY RESPONSE Connecting with customers via email may sound as easy as 1-2-3. Receive a lead, respond with an electronic note and wait for the customer to reach back out with …
CASL: What you need to know
ALAN BIRD LOOKS AT THE GOVERNMENT’S NEW ANTI-SPAM LEGISLATION AND WHAT IT REALLY MEANS FOR DEALERS The new Canadian Anti-Spam Legislation (CASL) will destroy marketing. If you believe that statement, follow these instructions: 1) Take a deep breath and 2) …
Hummingbird takes flight
WHAT GOOGLE’S NEW ALGORITHM MEANS FOR DEALERS ON THE DIGITAL FRONT Late in 2013, Google celebrated its 15th birthday by announcing a big change to its search engine with the introduction of a completely new algorithm called Hummingbird. Buzz about …
Who’s really driving Internet sales?
OUR NEW COLUMNIST ALAN BIRD PRESENTS US WITH SOME SURPRISING INFORMATION WHEN IT COMES TO THOSE CONSUMERS WHO ARE REALLY SHOPPING FOR VEHICLES ONLINE We all like to think we know who our customers are. After all, we’re smart people; …
