Look back to look ahead
HOW TO STAY AHEAD OF THE CURVE IN THE EVER-CHANGING AUTO RETAIL INDUSTRY Happy New Year! 2015 was another eventful and prosperous year for the automotive industry. As we shift gears and head into 2016, I would like to take …
Category: Leading Strategies: Alan Bird
Poorly managed leads create their own problems
IS YOUR DIGITAL HOUSE IN ORDER? Leads are the lifeblood of our industry. They’re what keeps the keyboards clicking, phone dialers busy, and help most dealerships drive more customers into their showrooms. As I write this traveling back from the …
Let’s chat
LIVE CHAT IS BECOMING MORE POPULAR IN CANADA, BUT WHAT’S THE BEST OPTION FOR YOUR DEALERSHIP? As someone with deep knowledge in the digital lead business in both Canada and the U.S., I can tell you that live chat usage …
Focus your energy
AS WE HEAD INTO THE FOURTH QUARTER OF 2015, IT’S TIME TO TAKE A CLOSE LOOK AT YOUR DIGITAL STRATEGY The fourth quarter is just around the corner and the push to meet our lofty 2015 sales targets is upon …
Let’s chat
LIVE CHAT IS BECOMING MORE POPULAR IN CANADA, BUT WHAT’S THE BEST OPTION FOR YOUR DEALERSHIP? As someone with deep knowledge in the digital lead business in both Canada and the U.S., I can tell you that live chat usage …
Adult education
CONTINUING EDUCATION IS A LIFE-LONG PROCESS — AND YOU NEED IT TO STAY COMPETITIVE In Stephen Covey’s book “7 Habits of Highly Effective People,” habit number seven is “Sharpen the Saw.” “Sharpening the Saw” is the analogy of keeping the …
Merchandising strategies to dominate your market
SIMPLE AND POWERFUL NEW MOBILE TOOLS HELP DEALERSHIPS SHOWCASE THEIR INVENTORY ONLINE — QUICKLY In my June 2014 column, I wrote about the importance of ensuring that your initial response to an online request was constructed properly and that it …
It starts with a search
Car shoppers are looking for you. Are you hiding in the weeds? DON’T YOU MISS the days when improving your sales numbers meant simply booking an extra page in the local paper, creating or re-running an innovative marketing program, propping …
The numbers don’t lie
Practical tips to build your high-performance digital sales team I recently read a statistic that said a typical dealership has less than 20 per cent of their sales staff dedicated to supporting their Internet-based sales efforts. With more than 90 …
Is your sales team ready for today’s buyers?
In recent conversations with our dealers, we’re hearing that 2014 was an action-packed year, with sales and opportunities growing at record pace. The new year looks just as promising, with more than 1.8 million vehicles forecasted to move from your …
Metrics, quality and results
Understanding key digital KPIs is absolutely critical for achieving success in dealership digital marketing Good dealers today understand the need for high-quality digital marketing strategies, especially considering that over 90 per cent of car shoppers begin their research online. Attend …
Creating engagement
Probably the most common question I get from dealers is “How do I get more leads?” Leads are the lifeblood of automotive retail and when I hear dealers requesting more, I know we can help. With well over 80 per …
