Digital Drive: Internet intelligence

What’s better, print or digital?

What’s better, print or digital?

July 1, 2012 at 6:59 pm Comments are Disabled

You need to merge your print and digital marketing together As we dive deeper and deeper into digital marketing, many dealers make the mistake of turning completely away from traditional marketing, as if one is in opposition to the other. In fact, this is completely wrong. Traditional marketing has a […]

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Why Internet budgets are bad

Why Internet budgets are bad

June 5, 2012 at 8:52 pm Comments are Disabled

Go with what works, not with what was budgeted Too many dealers are limiting their success online and hampering profitability because they have Internet budgets. Having an “Internet budget” is the result of a short sighted marketing approach that helped dealers move into the digital realm, but today, it disconnects […]

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Make customers reappear!

Make customers reappear!

June 5, 2012 at 6:27 pm Comments are Disabled

Internet expert offers “magic tricks” for your website I am sure you have had it happen to you before. Maybe you were aware of it or maybe you thought it was just a coincidence? I am talking about retargeting which is also known as remarketing, or behavioural marketing. Let’s assume […]

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The three main pillars essential to dealership success are marketing, process and structure.

Get the structure right

April 1, 2012 at 7:30 pm Comments are Disabled

The five core Internet structures for dealerships The three main pillars essential to dealership success are marketing, process and structure. I’d like to spend some time focusing on structure, as it is the number one killer of Internet departments throughout dealerships today. Structure’s main goal is to put scalability to […]

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CSI is a waste of time

March 3, 2012 at 3:10 pm Comments are Disabled

Customer satisfaction index scores are flawed and inaccurate. Everyone knows it, but nobody is willing to do anything about it The idea behind a customer satisfaction index is right on: collect honest customer feedback so dealership performance can be measured and customer loyalty can be understood and improved upon. The […]

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Test your live chat to avoid car sales crashes

Test your live chat to avoid car sales crashes

January 13, 2012 at 1:19 pm Comments are Disabled

Canadian auto dealer recently had a less than stellar chat experience with a Canadian dealership. Many experts suggest chat is an excellent way to engage customers. We agree. But make sure you test it out from time to time to make sure your chat is driving sales not disappointment. October […]

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Digital leaders gather to swap best practices

Digital leaders gather to swap best practices

January 12, 2012 at 6:28 pm Comments are Disabled

This past October, hundreds of the nation’s most progressive auto dealers converged in Las Vegas for the 2011 DrivingSales Executive Summit (DSES). The event was roiling with progressive thinking and tactical battle plans. I could write pages about the CEO panel alone, which featured top technology leaders discussing their vision […]

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Jump on leads or lose business

Jump on leads or lose business

November 14, 2011 at 6:54 pm Comments are Disabled

Why tracking an average response time on Internet leads doesn’t help you Everybody in the industry knows that we need to respond to our Internet leads right away. This is the age of immediacy! You can go online and find out any information you need within a matter of moments, […]

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