Feeding Frenzy
Looking to sell your dealership? Learn who your buyer is With the arrival of fall comes the excitement of new beginnings. Kids are back at school, summer vacations are a distant memory, and dealers all over the country begin to …
Author: Chuck Seguin
Are you a “Service First” dealer?
Serve your new-vehicle customers well and they’ll stick around We are living through a transformation in automotive retailing, the likes of which haven’t been seen for generations. Ownership transition is at a heightened level, brand transition is as pronounced as …
Internet marketing can be like the wild west
How to corral your online prospects The last year has been crazy in automotive retail in Canada. With all the negative talk in the past 18 to 24 months, auto retailers are now feeling the pinch from increased volumes and …
Cultural diversity can be your competitive advantage
The growing diversity of the Canadian market is a business opportunity Not long ago, in my corporate days, I remember attending diversity training. Before, the focus was on sameness. Thankfully those days are gone and we realize now the sophisticated …
Of software and people
A lesson in how not to satisfy customers As I am writing this article I am crisscrossing the USA trying to get to Los Angeles from South Carolina. I am actually on vacation but duty calls and a quick jaunt …
Social overload
Dealers are feeling the pressure on social media, but common sense has to prevail When I was younger — much younger — I played many different sports while growing up. One thing I remember clearly is how important it was …
Turbulent times call for a plan
Now is a good time to review yours Conversations I have had with dealers over these past few months indicate that there is much confusion and concern… and just as much opportunity. I cannot recall a time where so many …
