The Montreal-based Automobile Protection Association (APA), long a thorn in the side of the auto industry in Canada, has released its Annual Review of the Auto Industry, expressing dismay over the drop in standards for new vehicle advertising. There is …
Tools and technology are advancing at a rapid rate I didn’t really think about it at the time, but my last article was somewhat like a preview of this year’s National Automobile Dealers Association (NADA) Convention and Expo in San …
So it’s important that you are perceived to be honest with your staff Trying to quantify how much money it costs your business when the staff feel like they are being cheated is hard to calculate and even tougher to …
Some Trends Worth Watching The previous article in this space attempted to provide some insight into the year ahead in the Canadian wholesale marketplace, with commentary from ALG, Foss National Leasing and Go Auto officials. Each one offered a unique …
Positive media coverage will be a driving force for positive results It’s no secret that 2009 was a brutal year for the automotive industry all across the world. Nowhere was this truer than in North America, and the downturn, as …
But new-vehicle dealers’ share is shrinking Canada is primarily a used-vehicle market and this trend continued in 2010 according to data released recently by DesRosiers Automotive Consultants. Used-vehicle sales of 2.89 million units – up 3.6 percent from 2009 – …
But low SAAR is cause for concern Based on January’s new-vehicle sales, the volatility in the Canadian market is far from over. For some brands, January set new records, while for others, sales were down dramatically. Overall Canadian sales were …
Digital solutions can help drive success in one of a dealership’s most challenging areas For some dealers, inventory can either be a blessing or a curse. Have the right vehicles in stock and you can often move metal off your …
Several Canadian dealerships have separate sales teams for new and used but it’s not the usual approach. Opinion remains divided on the issue and evidently the debate has gone on for years. Back in 1919, Walter B. Zimmerman, a Hudson-Essex …
Royal Ford builds a social media hub for its community If you can’t figure out all the ins and outs of social media yourself – just recruit someone younger to show you the way. Royal Ford dealer principal Terry Ortynsky, …
But we won’t be left blowin’ in the wind It seems that you can’t pick up a newspaper, watch the news or check out your favourite all-news website these days without reading about the first of the baby boomers turning …
Another challenge for manufacturers and dealers to overcome Cognitive dissonance arises when we attempt to hold two conflicting thoughts in our mind at the same time. A classic example of cognitive dissonance is the guy who works out at the …
