Jeep brand has launched the “Jeep Code” Snapchat lens that allows Canadian consumers to engage virtually within the Jeep lineup, “turning every Jeep iconic seven-slot grille into a barcode”. Available now through the Snapchat app, the Jeep Code gives consumers …
The Specialty Equipment Aftermarket Association (SEMA) has released a study on what consumers are buying to upgrade their new car, or to keep their old car up-to-date. According to SEMA Market Research, the top five mobile electronics are: sound-system and …
California is considering targeting its EV incentives toward low-income drivers who use an outsized amount of fossil fuels. The California Assembly Transportation Committee last week passed a bill that directs the California Air Resources Board (CARB), the state emissions regulator, …
VW has already committed to selling several versions of the ID.Buzz electric van: the yet-to-be-launched long-wheelbase “People” variant for America, plus the short-wheelbase, five-seat “People” and short-wheelbase “Cargo” panel van versions for Europe. But now Volkswagen has strongly hinted at …
On Wednesday April 26 at Ford’s Rouge Electric Vehicle Center in Dearborn, the first production F-150 Lightning rolled off the assembly line. Ford says the F-150 Lightning can get an EPA-estimated 320 miles of range and can accelerate from 0 …
I believe we’re coming to the end of what I’ll call the Digital Chaos Phase of the automotive industry. Please note that I don’t use the word chaos as a pejorative. It has been chaotic for a couple of …
Some people in your dealership might fear artificial intelligence and machine learning tools, but they are already widely in use whether you recognize them or not. In the last two columns in this space, we took a deep dive into …
A Canadian F&I warranty provider aims to improve the vehicle ownership experience through the chemical products it blends and manufactures. Dealers may remember the story of an F&I warranty provider that, during the early stages of the pandemic, retooled its …
It will be even more important as consumers get behind the wheel of their first electric vehicle. An image of a VHS tape player with a digital clock flashing zeroes might not have much significance for many of today’s car …
Things are rarely all good or all bad. Let’s take a look at how things are shaping up this year. As I write this article in early March, some influences in our world are improving, others hopefully will improve, and …
Like many of our readers, I was saddened to learn of the passing of Sean O’Regan, 53, one of the kindest and most beloved car dealers I’ve had the pleasure to meet. I met Sean at a variety of events, …
As vehicle inventories slowly return to a new normal over the course of this year, dealership competition will again intensify. The focus over the past two years of the pandemic has been the creation of e-lead/digital sales processes. Finance Pre-Approval …
