ZeroSum, an automotive-focused software, digital advertising, and market intelligence data company, recently released an eBook providing dealers with strategies on how to excel in electric vehicle sales without the help of government tax credits.
The Dealer’s Guide to EV Sales in the Post-Incentive Market eBook is geared more towards the U.S. market, as the upcoming elimination of the Federal EV tax credit of $7,500 is anticipated to impact vehicle demand. However, dealers in Canada are also facing issues with federal and provincial EV credits and may benefit from some of the strategies.
“The Federal EV tax credit of $7,500 is going away as of Sept. 30, which will certainly have an impact on cost-driven EV customers, and could potentially leave a backlog of EV inventory on dealer lots,” said Josh Stoll, Vice President of Dealer Success at ZeroSum, in a statement.
He added that there are still enough in-market customers looking to buy based on innovation and environmental responsibility. “The key to EV sales success moving forward is to leverage data to better understand who these customers are and develop highly targeted messaging to get them into the dealership.”
The company said its guide includes background on current market trends, with global share for electric vehicle production by region and sales data listed for the top 10 EV markets in the U.S. And it features practical guides for message development based on vehicle attributes, among other things.
It should also be noted that ZeroSum is powered by a SaaS platform called MarketAI, which is discussed in its eBook as well. Stoll said its platform helps their customers use real-time market intelligence to find buyers and adapt their messaging to the current situation.
“Those who get ahead of this transition will gain market share, while others are still guessing about the future. This guide provides dealers with an excellent starting point,” said Stoll.
Dealers can find the guide here.
