Polestar U.K. CEO Jonathan Goodman says the car business is going to move online, but that there will always be a need for consumers to interact with a physical property, according to Autocar. “The big question for the industry is how do we marry the two? We need to enable retailers to deliver exceptional customer care while offering direct interaction with the brand elsewhere. That’s the challenge the industry has,” said Goodman. (Source: Autocar) Read the original article…
Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.
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