Quebec’s Groupe Park Avenue and the Montreal Alouettes are teaming up for a two-year partnership that will see the dealership group become the presenter of the Alouettes’ 2022 season tickets renewal campaign.
“It is with great pleasure that we welcome Groupe Park Avenue into our family,” said Mario Cecchini, President of the Montreal Alouettes. “This company is a pillar in the Quebec economy and a leader in the automotive industry.”
Normand Hébert, President and CEO at Groupe Park Avenue, said the collaboration was a first for the dealership within professional sports, and that it was important for the group to support local pillars that invest in the community.
“(Initially) established on Park Avenue in Montreal near Percival-Molson Memorial Stadium back in 1959, it was a natural fit for us to partner up with the team and reconnect with our roots,” said Hébert.
It should be noted that Hébert was a recipient of the McLean’s Automotive Dealer of Excellence Award, was a CADA Laureate in the ambassadorship category in 2012, served on CADA’s national dealer arbitration program review committee, and among many other things he was also awarded the Order of Canada in 2018.
