SiriusXM Canada and Ford Motor Company of Canada recently announced a multi-year agreement that not only extends their relationship through 2025, but will also see the next generation of SiriusXM (360L) included in Ford vehicles featuring the OEM’s new SYNC 4 communications and entertainment system.
Customers that buy or lease a new Ford vehicle will receive a complimentary three-month SiriusXM All Access trial subscription that includes access to SiriusXM outside their vehicles on the company’s app, in addition to connected devices and speakers in their homes.
“At Ford of Canada, the customer experience comes first in all that we do, and that includes continuing to provide a complimentary trial of SiriusXM with all new vehicle purchases and leases,” said Jim Hartford, VP of Sales and Marketing at Ford of Canada.
As for Paul Cunningham, Senior VP of Sales and Marketing at SiriusXM Canada, he said they were “proud to continue and expand” its long-standing relationship with Ford of Canada.
Customers eligible for the three-month SiriusXM (All Access trial) subscription will also benefit from a complimentary three-month subscription to SiriusXM Traffic Plus and Travel Link, which helps drivers avoid road congestion and provides them with information on things like the weather, fuel prices, and available parking.
