Policaro BMW in Brampton, Ont., has launched a self-service test drive that allows consumers to select a model online and book a test drive in a convenient, secure, and contact-free way.
Consumers then collect the keys of the model at the dealership and can test drive it without the presence of a sales person in the vehicle.
The steps are clear, simple and visible on the dealership’s website: browse and book online, get the Policaro Access App, arrive at the dealership and a staff member will provide the consumer with the keys to a sanitized vehicle to test.
Policaro BMW’s self-service test drive is a good example of a dealership catering to the needs of consumers amid the COVID-19 crisis. Adding to this is the clear and clean design of the website page and the clear indications of how to go about getting the test drive. The video presenting the service also adds convenience and added information that consumers are likely to find useful.
A video of the process can be found on the dealership’s website below the three main steps, which can be viewed here.
