As the automotive industry continues to adjust to the new normal of COVID-19, a new pop-up store in Ontario operated by Pfaff Automotive Partners is now open for business.
On October 23, Pfaff opened the first Porsche NOW pop-up store in the province on the ground floor of CF Markville, allowing consumers to interact with the brand’s vehicles and product experts in what they described as a “unique” and a “low-pressure environment.”
The store features two Porsche vehicles (one being the all-electric Taycan), a design centre where visitors can custom-configure their own Porsche, and sales of Porsche Driver’s Selection merchandise and accessories.
Porsche NOW also previews the opening of a full-service dealership on the grounds of CF Markville early next year called Porsche Centre Markham. It will be the first globally to feature Porsche’s new global retail architecture, which will be integrated within the site of the Markham shopping centre.
