Dealer-FX has launched a host of dealer-focused initiatives and a mobile check-in application to help them manage physical distancing protocols for their employees and customers.
“Given how this pandemic has disrupted the automotive industry, our team has dedicated significant time and resources to expedite (the) launch,” said Dealer-FX CEO, Bill Lucchini. “COVID- 19 has forced us all to think differently as to how we approach our day-to-day business and engage with our customers. Providing mobile check-in is just one way we can help our dealers adapt.”
The Mobile Check-In ensures customers can check-in and sign for service through a no-contact method, which the company describes as a safer alternative to kiosk solutions or face-to-face check-in. It’s also available at no additional charge for current Dealer-FX customers and is integrated with the company’s ONE Platform and certain (leading) DMS providers.
Other benefits to the application include write-up capabilities (complete with digital signage for approval), and the ability to add to the appointment services that are either factory-required or were previously declined. The idea here is to help dealers increase their dollars per repair order. The application also notifies the service advisor when the customer has checked-in, and it allows them to focus on customers that require more assistance from the dealer.
“To help dealers effectively and efficiently continue to operate their service departments, Dealer-FX has also developed a number of initiatives that help address the specific concerns and needs surrounding COVID-19,” said the company in a news release.
This includes financial relief in the form of a 25 per cent discount on monthly fees for April and May, and discounts from third-party integration partners will be passed along to dealers.
Dealer-FX also built a library of COVID-19-related marketing campaigns which are free-of-charge — as is any assistance needed to either configure or personalize them. Dealers can access the campaigns through Customer Connect.
Furthermore, the company launched a new online Learning Academy with courses meant to help dealers provide ongoing training and skill development for their employees. Learning monitoring and reporting features are also included.
Finally, Dealer-FX launched a webinar series called Moving Forward – How to Navigate COVID-19, which offers best practices and tips on how dealers can run their service operations effectively while maintaining social distancing.
“Keeping the safety and security of their customers and employees top of mind, Dealer-FX is committed to continuous innovation and dealer support as they strive to provide a safe, contactless, digital service experience,” said the company.
