ADESA, part of KAR Auction Services, launched ADESA Simulcast remote seller dashboard, which enables dealers — including the company’s Canadian customers — to view real-time performance analytics.
The company said its product provides an upgraded user experience for its customers by showcasing “at-a-glance” vehicle-specific auction participation, bid activity, vehicle values, and vehicle comparisons. It allows sellers to quickly view how their vehicles are doing by instantly reviewing the auction sales performance.
“At ADESA, we listen to our customers and are continuously working to move their user experience to the next level,” said John Hammer, president of ADESA. “Sellers wanted a more transparent snapshot of their inventory going through the lanes and up for bid.”
Hammer said the new remote seller dashboard allows them to see bid performance on each vehicle, along with how it compares to “their set reserve, guidebook” and “the ADESA Market Guide national average” — all of which ensures sellers can get more insights on their bid activity, and that in turn allows them to take action where necessary.
The tool also includes a sales overview widget that keeps count of seller transactions and updates, in real-time. Sellers are also able to monitor sale statistics for things like mileage, price, grade averages, and more. A list of functions are available to them, including statistics for detailed floor activity and stats for auction attendee, bidder and purchasing.
“Some of our sellers may be managing hundreds of vehicles through our auctions at any given time,” said Hammer. “Our new remote seller dashboard helps them better track their sales in real time, and our historical reports help them boost sales performance over time.”
ADESA has 74 vehicle auctions throughout North America.
