Mark Del Rosso, who has more than 25 years of automotive industry experience — including having focused on the development of Lexus, Bentley, and Audi — has been tapped as the new Chief Executive Officer for Genesis Motors North America, effective October 21.
In his new role, Del Rosso will be overseeing all Genesis operations in North America and will be responsible for the continued growth of the brand in the area. He will be reporting to Jose Munoz, President & CEO Hyundai North America and to the Genesis global headquarters located in Seoul, South Korea.
“Given Mark’s overall proven track record and extensive experience leading luxury brands, I’m thoroughly confident that Genesis Motors North America will be positioned to accelerate its growth and climb the ladder of luxury automotive brands to the top,” said Jose Munoz, President & CEO Hyundai North America.
In previous roles, Del Rosso was the President & CEO, Region Americas for Bentley Motors, Inc., and prior to this he was the Chief Operating Officer at Audi of America, Inc.
“Del Rosso had compiled 17 years of varied industry experience, before joining Audi, through his work at Toyota Motor Sales, USA, Inc., the vast majority of which was in roles of increasing responsibility within the Lexus division,” said Genesis Motor America in a news release.
