It’s no secret that automakers are testing various technologies, including augmented reality (AR) experiences — the latest one being Mercedes-Benz USA and its new interactive consumer exhibition, which debuted at this year’s U.S. Open tennis tournament.
The AR experience features 2017 U.S. Open champion Sloane Stephens, and is located at the USTA Billie Jean King National Tennis Centre in Queens, New York. The project runs from August 21-September 8, and allows spectators to try a virtual lesson from a tennis pro.
“We are proud to continuously offer new and emerging immersive experiences to fans and Mercedes-Benz customers and this year’s AR experience with Sloane at the U.S. Open is one-of-a-kind,” said Monique Harrison, Department Head of Brand Experience Marketing. “Looking ahead, we are excited to continue developing technological advancements not only for the in-car experience, but beyond, allowing for new and existing fans to experience the innovation of Mercedes-Benz.”
The automaker will also rollout a second phase to its AR experience, which has been described by the OEM as the “most unique and technologically advanced experiences at Mercedes-Benz Stadium.” This one will include AR video capture, voice controls, DMX integration, and 4D environmental awareness.
