CarGurus has launched a Certified Pre-Owned (CPO) Partner Program with carmakers in Canada. The program is designed to help consumers distinguish manufacturer-certified vehicles from dealer-certified vehicles on the CarGurus platform.
Kia Canada and GM Canada were the first to sign on as part of the program. Diego Sanson, Vice President of International Business Development at CarGurus, said the company is excited to kick off its CPO Partner Program with its first partners.
“Historically, the nuances of pre-owned certifications have not been perfectly clear to online car shoppers, and we’re confident that CarGurus’ CPO Partner Program will provide consumers the transparency they need to find and purchase the right vehicle from the right dealer,” said Sanson.
The program will allow consumers to search CPO inventories from the CarGurus homepage in both English and French. It will also ensure OEM-certified vehicles are easy to identify on search results and vehicle display pages.
“CPO certification will also be considered as part of CarGurus’ Deal Rating determinations for Canada listings, ascribing value to the OEM-certified vehicles due to the rigorous safety and maintenance inspections performed by the manufacturers,” said CarGurus in its news release.
