AutoCanada has selected Kijiji as its preferred online marketplace partner in Canada — a pairing that has been described as a “first-of-its-kind partnership” by Leanne Kripp, Director of Autos at Kijiji.
“AutoCanada’s dealership database and Kijiji’s automotive marketplace made this partnership a natural fit,” said Kripp. She adds that the partnership is a “huge vote of confidence for the work we’re doing to provide greater value for dealers and showcases our commitment to making the car buying journey easier for Canadians.”
A preview of the Kijiji Autos platform was provided to attendees of the October DealerTalkX event in Toronto, Ont.
The new partnership is expected to provide AutoCanada dealers with access to Kijiji’s audience, and its solutions — meant to address the company’s size, scale and geographic scope. For Kijiji, the pairing will help increase its automotive inventory to provide car buyers with a greater selection of new and used vehicles on the platform.
“Using the size and scale of AutoCanada’s platform to develop deep partnerships with our strategic vendors, rather than having traditional supplier relationships, is a pivotal turning point in the evolution of our company,” said Paul Antony, Executive Chairman of AutoCanada. “Translating those benefits to our dealers to help operate our business in a more efficient and effective manner is a key pillar of our go-forward plan.”
