Exclusive USMCA video interviews: Chuck Seguin

Interrupting a good book of business is always concerning, but that’s when the opportunity for innovation presents itself  There has been a lot of focus on modernizing the Finance & Insurance experience for consumers. But while dealers are using more …

Dealers continue to open their wallets and hearts. While we generally feature dealers from across Canada and all brands in our Champions of Charity feature, this heartwarming story captures the spirit of giving that so many dealers illustrate in their …

Engagement beats reach in digital marketing’s next act Dealers will need to rethink how engagement is measured, and where customers are getting stuck. The automotive industry’s latest evolutionary phase may appear de-evolutionary on the surface: digital marketing is melting back …

Tire storage can be a lucrative business for dealers — especially if it drives more service activity Tire storage has become such an increasing source of revenue and customer retention that dealers have made it a priority in terms of creating …

Technology writer and entrepreneur Barry Hillier takes a look at the past two decades of digital innovation and transformation. It appears things are just starting to get interesting. Twenty years ago, when the first issues of Canadian auto dealer landed …

We reached out to a few dealers to find out how they feel about Canadian auto dealer. Turns out they appreciate their magazine! My, how time flies. Twenty years ago, Canadian auto dealer debuted with a clear purpose: to create …