Dealer.com expands Canadian footprint

Cox Automotive has announced it is greatly expanding its Dealer.com digital marketing platform across Canada. According to Maria Soklis, President of Cox Automotive Canada, the offering will provide dealers with “exclusive access to new products and features previously unavailable in Canada.”

“The Dealer.com experience will be easier and more efficient than ever before with dedicated Canadian service, along with complete transparency of analytics, performance, and pricing,” said Soklis.

The new Dealer.com offering has been described by Cox Automotive as a connected platform of websites, digital advertising and managed services, with bilingual support teams at the ready.

Here is what the company says dealers can expect from the service:

  • A complete, connected and personalized dealer website solution;
  • A partnership-driven, performance-focused approach, including personalized shopping experiences that drive digital marketing results for dealers, and a commitment to locally-focused dealer partnerships;
  • Powerful integrations through Cox Automotive Canada, bringing dealers more flexibility, scalability, and the ability to apply significant consumer data to drive a more effective, efficient digital strategy.

Dealer.com has been servicing Canadian dealerships for more than a decade, and the new expanded offering will be available to dealerships across the nation through the company’s Canadian Dealer.com team in February 2019.

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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