Response Path, an Artificial Intelligence (AI)-powered real-time messaging solution is boosting sales for dealers on multiple platforms, including Facebook Messenger, according to a Digital Air Strike news release.
The technology lets you deploy ‘Facebook Assistant’ on Messenger to communicate with customers, route leads to sales staff — and respond 24/7. It’s designed for businesses such as auto dealers, who sell items and advertise on Facebook Marketplace, where Messenger is the preferred channel for customer interaction.
“The way people engage with businesses has changed,” said Digital Air Strike co-founder and CEO Alexi Venneri. “We developed Response Path to accommodate that change, while also being very aware that businesses don’t have the time or staff to manage multiple communications channels day and night.”
Response Path automates much of the initial lead nurturing process, freeing up salespeople’s time to focus on in-person buyers.
“Response Path is our all-star employee” said Brett Boatright, general manager Winslow Ford and Arizona Dodge. “The AI technology communicates with our customers who message us through Google Text My Business and those interested in the vehicles we’re selling on Facebook Marketplace and then directs the conversation to a team member when needed.
“The fact that the leads are sent directly to our CRM makes follow-up much more efficient. We are also able to to deliver vehicle price quotes to people through Response Path, without getting salespeople involved until they’re needed.”
Response Path can engage consumers for multiple departments by using different virtual assistants.
