Florida Fine Cars will leverage Flexdrive technology to launch AmeriDrive, an on-demand car subscription program, across four South Florida locations. The technology provides consumers with an alternative to buying or leasing vehicles, and helps dealers maximum subscription profitability, according to a Cox Automotive news release.
The Flexdrive platform lets dealers manage all aspects of car subscription — from fleet management to individual transactions with consumers. Proprietary algorithms provide powerful data analytics.
“Buying a car should be simple, but it is instead often seen as stressful and a hassle,” said Ramin Farahmand, co-owner of Florida FineCars. “People need an alternative that puts their minds at ease and gives them options. Car subscription fits that need and Flexdrive was the clear partner to help our business continue to evolve and grow, while also reaching existing customers and new consumers in a different, compelling way.”
AmeriDrive will offer a mix of makes, models and price points through the Flexdrive marketplace to reach a wide spectrum of consumers. Interested consumers will simply download the Flexdrive app to their phones, apply for membership, view the cars available, and pick up their choice. They can also visit www.MyAmeriDrive.com to learn more.
“Florida Fine Cars is a progressive dealership and constantly thinking about how best to evolve to meet consumer demand, while also moving toward mobility and the future of the automotive industry,” said Flexdrive CEO Jose Puente.
“A car subscription program is truly an ah-hah moment for dealerships when you consider its advantages: recurring monthly revenue, enhanced CSI scores and customer retention, as well as more options for consumers with changing needs,” Puente added.
