Marketing activation platform 1-2-1 Mobile has joined the CDK Global Partner Program to access the company’s marketplace of applications and integration solutions build for automotive dealers. As part of the CDK Global Partner Program, partners have the ability to integrate with a range of their applications and their dealer websites.
“We are thrilled to join the CDK Global Partner Program,” said Alon Omer, CEO, 1-2-1 Mobile. “This partnership gives us the opportunity to bring the power of our innovative marketing activation platform to thousands of automotive dealerships nationwide. 1-2-1 Mobile has already partnered with top-tier automotive groups to transform their marketing campaigns into interactive, mobile-specific engagement tools that provide unprecedented marketing intelligence and ROI.”
1-2-1 Mobile brings to the table a solution for measuring and tracking a customer’s journey from point A (initial impression) to Z (in-store redemption). The company tracks each customer journey by using their mobile phone number and an image-based mobile coupon to provide dealers with marketing intelligence. This includes information about the marketing channel, specific promotion, customer’s mobile phone number and the location the coupon was redeemed, according to the news release.
“1-2-1 Mobile is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications,” said Howard Gardner, vice president and general manager, CDK Data Services.
