Ally Financial and Mobiliti are looking at options that would provide dealers using Mobiliti’s app-based vehicle subscription service with auto financing and remarketing solutions.
The app basically connects drivers with dealers for a monthly subscription that includes things like the vehicle, maintenance, warranty, insurance and roadside assistance, according to an Ally Financial news release.
“Mobiliti offers consumers flexibility and choice in vehicles, while also helping dealers maximize their inventory and reach customers who want a different car driving experience,” said Tim Russi, President of Auto Finance for Ally. “We’re excited to work with Mobiliti to help lead the way as car ownership evolves to meet changing demands in the market.”
Services offered as a result of the partnership may include things like Ally fleet financing for dealers who use Mobiliti’s vehicle subscription services, and the option for dealers to remarket returned cars using Ally’s digital auction site (SmartAuction). They will also consider how to integrate Mobiliti with financing opportunities that can be delivered through Ally’s digital financing platform known as Clearlane.
“Our goal is to create a model that gives consumers the flexibility they want and provides dealers with a subscription model that captures the value they offer consumers in service and delivery,” said Chance Richie Founder and CEO of Mobiliti.
