2016 conference had more dealers, more diverse content and a bigger expo hall
Dealers received more than just a wholesale market update at this year’s Auto Remarketing Canada conference held April 4-5, 2016, at the Westin Harbour Castle in Toronto.
The two-day event offered a robust agenda of content covering everything from digital marketing to financing trends and CPO programs.
Marie Richardson, Digital Marketing Manager for Ulmer Chevrolet in Saskatchewan, said she attended the conference to learn how to leverage digital platforms such as Kijiji, AutoTrader and CARPROOF.
“If I can leave here with three things to implement over the next 30 days, I’ll be happy. I’m looking for concrete solutions,” said Richardson in an interview with Canadian auto dealer.
During networking breaks, conference attendees walked through the vast exhibit hall, which was even larger this year and featured more than 30 vendors.
Auto Remarketing Canada also handed out awards to Canadian used car industry members, such as CPO Dealer of the Year, Remarketer of the Year and Remarketing Under 40.
Canadian auto dealer attended both days and listened to various keynotes workshops and panel discussions.
