While customers have an idea of the vehicle they want before they walk into your store, they might not know who exactly will sell to them and how they will be treated. That gives them anxiety, said DealerRater.
According to a recent DealerRater survey, 97 per cent of prospective car buyers would want to pre-select their salesperson or service advisor prior to visiting the dealership.
That’s why the car review website launched CustomerConnect, a new product which allows car buyers to connect with salespeople before they enter the showroom.
“Cars are still sold one at a time, between two people,” said Gary Tucker CEO of DealerRater, in a written release.
“But today’s consumer wants a different car-buying experience than they have had in the past — one that respects the considerable time and effort they put into researching automotive products, pricing and places online, and that lowers the anxiety prospects often feel before they have even set foot on a dealer lot.”
Dealers equipped with CustomerConnect can showcase top-reviewed employees at the store and enable them to connect directly with shoppers during the early stages of the car buying process.
The company said this helps salespeople establish more trust with customers, helping to provide a faster transaction and a better overall purchase experience.
Said Andrew DiFeo, General Manager of Hyundai of St. Augustine and an early adopter of the product, “CustomerConnect allows us to promote our top employees, have them engage prospects early, and build the kind of rapport that is critical to not only securing an immediate vehicle purchase, but to the lifetime value of that customer.”
