Last week, CarProof, recognized as Canada’s most trusted vehicle history provider, hosted its second annual Client Advisory Board Meeting in Muskoka, Ont.
Held over the course of three days, the Client Advisory Board Meeting witnessed attendees from key dealer, auction, corporate, lender and insurance partners. The event gave these industry leaders insight into the company’s vision and strategy for 2015, in particular CarProof’s commitment to adding more value to customers by becoming a multi-product, multi-vertical force in the automotive sector — the result of more than two years of strategic planning and investment.
CarProof says it is focused on creating next generation solutions to address automotive industry pain points across all market constituents. One example revolves around the planned launch of a new vehicle valuation tool that is anchored in using actual retail and wholesale transaction data to provide VIN-specific analysis. This critical data is information that until now hasn’t been available and will completely change the way vehicles are valued and ultimately bought and sold in Canada. In addition, CarProof officially announced the acquisition of Canadian Red Book, the leading valuation brand in the government and insurance verticals. CarProof plans to materially expand the Canadian Red Book solution over the next year.
“What really matters in vehicle valuation is what cars are selling for and we have that data,” said Paul Antony, President and CEO of CarProof. “We’re entering into valuation because of the significant gaps in accuracy that exist right now. It’s a natural extension for CarProof and we’re approaching it from the same angle as we do our vehicle history reports — we want to use real transactional data to produce the most accurate and comprehensive valuation tool available in Canada.”
“CarProof is once again going to significantly improve the way we do business,” added Jeff Polo, General Manager of Destination Toyota in Burnaby, B.C. “They are further empowering me to make informed buying and selling decisions.”
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