Today and tomorrow, the Trillium Automobile Dealers Association (TADA) is hosting its sixth bi-annual Canadian Digital Dealer Conference with stops in Ottawa (September 17) and Toronto (September 18).
As digital marketing continues to evolve and competition remains fierce, dealerships are looking for ever more effective ways to engage with their customers online and drive business to their door.
Digital Dealer 6 brings out a host of renowned guest speakers and experts, designed to help attendees take their digital marketing strategies to the next level.
This year’s lineup includes Grant Gooley, director of marketing with Zanchin Power Media, who will discuss how to increase your sales by 30 per cent in the Digital Marketing EcoSystem; Cory Mosley, of Mosley Automotive who will explain why best practices often kill sales, plus Ken Insana from AOL Consumer Analytics who will talk about maximizing your digital “bang for your buck.”
Additional guest speakers include Tim Lamch from Google Canada who will talk about current and future trends in digital marketing and the charismatic Jerry Thibeau of Phone Ninjas, who will explain the Great Internet Assessment and whether your dealership will pass or fail.
Watch for exclusive coverage of Canadian Digital Dealer 6 on canadianautodealer.ca
For a look at coverage from previous Digital Dealer events, click here.
