Brian Pearl, President of Xprima Corporation and James Hayes, CEO of Mobials Inc. recently announced a Canadian partnership between Auto123.com (recognized as a leading online vehicle resource) and Mobials Inc. (which marries new technology with a process to assist dealers in generating referrals, driving retention and capturing verified customer reviews).
Given the immediacy of the Internet and the power and reach of social media, a dealership’s reputation, often one that’s taken many years to forge, can be ruined in mere moments by unfounded comments online.
By the same token, the power and interactions surrounding these same social media platforms can allow facts to quickly come to light, and wrongs to be righted.
The partnership between Auto123.com and Mobials Inc. is designed to empower dealerships with the ability to efficiently manage their online reputations, and in real time. Immediately interacting and responding to negative comments, dealerships will now demonstrate their commitment to their customers through positive and verified comments from these same customers. This way, dealerships will demonstrate to their often-anonymous detractors constructive, intelligent and positive posts thus improving their outward image through the use of the positive and verified comments.
