Following its first ever specific Autos marketing campaign in the Greater Toronto area, Kijiji has said it has been encouraged by the response from dealers.
Launched to coincide with the Canadian International AutoShow in February (at which Kijiji provided courtesy taxis for dealers attending VIP night) and running through the second annual DealerTalk conference last week, the campaign (which included radio, billboard, taxi and transit ads) was designed to emphasize the importance of the autos category for the company.
“Autos is the largest vertical on the site and we are committed to growing it,” says Jason Karsh, Head of Marketing at Kijiji.
Karsh says that the response to the GTA Autos campaign has been very positive, with dealers commenting on the “clean” messaging, the emphasis on Kijiji’s leading position in the online classified marketplace and also the fact that dealer inventory is a big part of the site. Currently, Kijiji Autos boasts around 4 million unique users every month, with a car posted every seven seconds on the site. Approximately 4,600 dealers have inventory listings — double the number in 2010.
Karsh says the initial GTA Autos campaign is likely to pave the way for similar initiatives and for Kijiji’s dealer clients is designed to showcase the importance of the relationship between both parties as well as serving to promote those dealers to the site’s users.
