OEConnection, a leading parts e-commerce technology provider for original equipment manufacturer (OEM) distribution networks, recently announced that Nissan Canada Inc. has selected its collision parts ordering and fulfillment solution —CollisionLink — for its nationwide dealer network.
As part of the agreement, Nissan Canada’s Market Shield program will integrate through CollisionLink, giving dealerships the opportunity to compete more aggressively with low-priced aftermarket suppliers, while providing body shops with incentives to use more Genuine Nissan Parts in the repair process.
Nissan is the fifth automaker in Canada to utilize OEConnection’s Parts Marketing Administration (PMA) technology platform for the management of a nationwide OEM parts program.
“We are honoured to support the wholesale parts marketing goals of Nissan Canada and we welcome their franchise dealerships to our parts e-commerce marketplace,” said OEConnection President & CEO Chuck Rotuno.
“Since its launch in Canada less than two years ago, CollisionLink has experienced widespread adoption among the collision repair industry for its ability to drive efficiencies, increase parts ordering accuracy and serve as the single gateway to OEM discount parts programs,” said Rotuno.
Eric Ledieu, Director of After Sales at Nissan Canada, said, “providing our dealerships with the best technology to streamline the parts ordering process and boost efficiencies is a top priority at Nissan Canada. CollisionLink has a proven track record for increasing OEM parts sales while meeting the needs of body shop customers and vehicle owners.”
Additionally, Ledieu said that, “OEConnection’s technology enables us to effectively manage our Market Shield program and facilitate greater access to Genuine Nissan parts throughout Canada.”
Implementation of CollisionLink throughout the Nissan Canada dealer network will begin this month.
