Hyundai Auto Canada Corp. (Hyundai Canada) recently announced that it is partnering with ScreenScape Networks, a leading provider of network-centric digital signage solutions, to power video displays in Hyundai showrooms, as well as parts and service waiting areas.
“We find video to be a very effective way to share the experience of driving and owning a Hyundai,” remarked Michael Handy, director of marketing for Hyundai Canada. “ScreenScape gives us the ability to deliver video directly to customers inside our dealerships. This helps us coordinate our marketing efforts with local dealers and add value to the experience of buying and owning a new Hyundai.”
ScreenScape is a software platform that helps businesses engage audiences inside real world places using Internet-enabled digital displays. Using a ScreenScape Group, Hyundai is able to form its own place-based media network consisting of its own dealerships or any other business that is a member of the ScreenScape Community.
“We’re constantly looking for ways to communicate more effectively with Hyundai customers. It wasn’t until we discovered ScreenScape that we found a video distribution platform that was both powerful and practical to use. ScreenScape allows us to leverage our existing investments in online video and social media and use them in a very local context. We know that several of our key suppliers also use ScreenScape, and so this gives us another way to work together as industry partners to provide support to our dealers, and value to our customers.”
According to Handy, more than 30 dealers are now operational on the ScreenScape platform, while another 70 will be added over the next six months, and more will come in 2014.
“We’d like to welcome Hyundai Canada to the ScreenScape Community,” said Kevin Dwyer, president & CEO of ScreenScape. “They join a vibrant automotive community already using ScreenScape which includes new car dealers, tire centres, quick lube operators, and parts retailers. It is gratifying to see so many interesting partnerships in this industry being expressed through place-based media.”
