Leading auto dealer CRM, DealerSocket.com, has officially announced the launch of Smart Reply. This solution allows dealerships to send intelligent emails to customers with concise and accurate content tailored to their specific vehicle interests.
“We’re really fired up about launching Smart Reply because this technology surpasses traditional CRM solutions that simply send a text-heavy email with little imagery that often doesn’t contain the actual information a customer requested,” remarked Brad Perry, DealerSocket’s co-founder and chief technology officer. “Smart Reply innovates the Internet lead process by empowering dealerships to respond to customers, with the exact information they requested and add suggestions based on vehicles in their inventory. And,” said Perry, “customers can easily view all of these details, satisfying their needs and simplifying the process for dealerships.”
Smart Reply joins DealerSocket’s existing solution suite, further streamlining auto CRM by giving dealerships an added edge to satisfy tech savvy customers who increasingly use mobile tools like Wi-Fi and smartphones to shop. Along with Smart Reply, the recently released Smart Workplan enhancement works in conjunction to provide dealerships with a smarter internet process.
