DealerRater, the car dealer review web site, announced the kickoff of the 2012 Dealer of the Year Award Program.Through this award program, a select number of car dealerships throughout the United States and Canada will be awarded for outstanding customer satisfaction as expressed through customers’ online reviews posted on DealerRater’s website.
DealerRater’s Dealer of the Year awards are given each February to car dealerships that have the highest PowerScore in their brand category. Each dealership’s PowerScore is determined using a Bayesian algorithm that considers the dealership’s average DealerRater user rating and the total number of reviews written about the dealership during the 2011 calendar year. The dealership must also have at least twenty-five (25) new reviews written on DealerRater’s web site during the previous calendar year and an average rating greater than 4.0, with 5.0 as the highest possible score.
In addition, one dealership will be chosen as the overall Dealer of the Year for 2012. This dealership will be recognized for having a PowerScore that outranks all other brand-specific Dealer of the Year winners.
“For the first time since initiating the Dealer of the Year Award Program in 2007, we will recognize top dealers in their brand category at the individual state level,” said Chip Grueter, president at DealerRater. “With more than 41,000 dealerships now in the running, it will be a tight competition among many outstanding dealers throughout North America.”
The Dealer of the Year award winners will be announced at the upcoming NADA General Conference & Exposition in Las Vegas, Nevada on February 3-6, 2012. DealerRater will be exhibiting at the conference with Booth #2993.
