New app allows dealers to live chat on their smart phones
Business intelligence company ActivEngage announced June 2nd that it will be launching an app for smart phones.
The app will initially launch on iPhones and Androids, with additional Blackberry and iPad functionality arriving in July.
The application will allow dealers to live chat on their dealer websites. Now, instead of having to be tethered to a computer, dealers can merely use their smart phone to real time chat with potential customers.
Designed for Dealers
According to the company, the app was specifically designed for automotive dealers. Reynolds also says that the ActivEngage app is the most robust live chat utility in the industry.
The app itself was in gestation for almost a year, in order for the company to create a fast, easy, simple to learn interface, according to ActivEngage.
President and co-founder Ted Rubin says, “We spent a great deal of time on the development of the live chat mobile app because we wanted to create an interface that is fast and easy to use, yet highly functional.”
ActivEngage says the app is so quick dealers don’t have to rely on their own network for expediency. The app is also functional on both 3G and Wi-Fi Internet connections.
By harnessing the inherent capability of the phones, the app itself allows dealers to view and manage multiple live chats simultaneously.
The app also features important functionality like visitor data tracking. Users will be able to access geographic location data, keywords used to access the website, number of pages viewed, and more.
Furthermore, chat transcripts, contact information, and vehicle details can be transferred to the dealerships ILM or CRM tool– meaning no redundant data re-entry.
Advance View
ActivEngage says one of the most apps most powerful features is a real-time chat window called Advance View.
This feature allows dealers to see what site visitors are typing into the chat window, in real time. The company says that this will allow dealers to better prepare themselves and begin to formulate replies, even before the customer has finished entering their question.
If a dealer does not want to chat in real time, they can also choose a list of prewritten responses pertaining to frequently asked questions and key words.
