Even in uncertain times, CADA 360 continues to grow and adapt its suite of programs that are “Built for Dealers by Dealers”
The car business is always dealing with ups and downs, but lately the uncertainty has reached new heights.
In an environment with difficult questions around tariffs and vehicle affordability, an uncertain economic outlook and changing consumer needs, the industry’s only comprehensive insurance and benefits programs built by dealers — for dealers — continues strong, and is always adapting.
“Our focus is ensuring we have programs in place to help dealers mitigate their risks,” said Michael Psotka, CADA’s CFO and Director of Member Services. “Our team members continue to drive our value proposition, which is providing the best combination of service at the best price we can deliver to the dealers for each individual program.”
Psotka said that the collective buying power of the members of the CADA 360 programs gives the association — and the CADA team who run and administer the programs — more leverage and more control over how the programs are designed and delivered.
Because CADA is a not-for-profit industry association, it can focus on meeting dealers’ needs and not just delivering profits for shareholders. “CADA doesn’t only look at the top line revenue of these programs, we work hard with our suppliers to align our objectives with what dealers tell us they need,” said Psotka.
Psotka says CADA 360 programs are already industry-leading and price competitive with other providers. “If dealers are considering other options, maybe because another provider has offered a short-term incentive, dealers need to consider the bigger picture and all the benefits they receive,” he said, adding that CADA will always run the most stable program in the country.
“Our team members continue to drive our value proposition, which is providing the best combination of service at the best price we can deliver to the dealers for each individual program.” — Michael Psotka, CADA’s CFO and Director of Member Services
Even the CADA 360 tagline: “It all comes back to you” reinforces the key point that when dealers participate in the programs, the benefits continue to flow back to them — and in numerous ways.
That’s because some of the proceeds from dealer participation help support the CADA’s team that works exclusively for dealer interests, working with the suppliers to adapt and fine-tune their programs.
CADA 360 news is a monthly newsletter that outlines special events, webinars, and information on hot topics that allows its readers to keep on top of the latest offerings and any program changes. The information also helps the dealerships’ HR and leadership teams learn timely information about employees health and retention strategies.
An additional benefit of CADA 360 programs is that they receive direct feedback from dealers. Whether it’s from Committee Members, the Board of Directors or just a call from a dealer looking for information, the feedback loop is continuous. CADA seeks out feedback, good and bad through committee members, trade shows and even its own website. Psotka commented, “It is only through hearing the real life stories of supplier and dealer interaction that CADA can address concerns and continue to evolve.”
For example, there are several improvements to the CADA 360 Employee Benefits program that will soon be announced that were based on dealer feedback.
“When our dealers tell us about what’s happening within their businesses on the front lines, we are able to communicate that with our partners to ensure the programs innovate and evolve,” said Cindy Robinson, Director, Governance & Plan Management, CADA Employee Life & Health Trust, CADA 360. “Our size allows us to leverage buying power – but we are nimble enough to be quick to respond. We move a lot more quickly than the big insurers would.”
“Over the years, dealer participation in our CADA 360 programs has helped build the strength of our association,” said Tim Reuss, CADA’s President and CEO. “Because proceeds are reinvested strategically, dealers continue to reap the rewards.”
All the CADA 360 programs, in one fashion or another, help dealers manage their business risks.
Whether that’s the health and well-being of their employees with CADA 360 Employee Benefits programs and through tech platforms like CADA 360 Drive HR that automate HR and safety functions, the risk to their facilities and operations through CADA 360 Garage Insurance, or risk to their vehicle inventory with new programs like CADA 360 Security Services, powered by RecovR, a leading lot management and vehicle recovery technology.
“As your needs evolve, we recommend that our dealer partners talk with CADA staff or their CADA 360 advisors,” said Cindy Robinson. “Instead of talking to an anonymous corporation, you can talk directly with the people who really understand the auto retail industry and the needs of dealers.”
Dealers interested in learning more about CADA 360 programs can visit the website cada.ca/cada360 or contact CADA directly.
