As more companies in the automotive field continue to embrace artificial intelligence, Mitsubishi Motor Sales of Canada has launched an AI-powered tool meant to transform the customer experience for its new Outlander 2025.
In a news release, the company said its new tool, The Intelligence Companion, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and uses IBM watsonx portfolio of AI products. Mitsubishi said the end result is a cutting-edge experience that offers a personalized, interactive 3D visual guide to the vehicle’s features.
“Working with WongDoody and IBM has been an incredible collaboration, and we’re truly impressed by how quickly this innovation came to life,” said Steve Carter, Marketing Director at Mitsubishi Motors Canada, in a statement. “This tool perfectly aligns with our commitment to leveraging cutting-edge technology to enhance customer satisfaction and drive innovation across our brand.”
The tool allows drivers to explore the new Outlander in a real-world, Mitsubishi-branded environment by showcasing the vehicle’s features in an engaging and interactive way. It also adapts to each customer, and is built with IBM watsonx Orchestrate, which is a generative AI and automation solution.
“Solutions like watsonx Orchestrate and watsonx.ai are designed to scale and accelerate AI impact, empowering businesses to transform how they go to market and become AI-first organizations,” said aMatt Sanchez, VP of product, watsonx Orchestrate at IBM, in a statement.
Mitsubishi Motor Sales of Canada launched The Intelligence Companion on March 5.
