Online automotive research and shopping platform CarGurus announced the launch of its latest national brand campaign called “Big Deal,” as it aims to recognize the important role vehicles play in people’s lives.
In a news release its Chief Marketing Officer, Dafna Sarnoff, said the company has helped drivers along their journey for nearly two decades by developing tools and information to help consumers feel confident in their decisions.
“As a result, CarGurus has earned the trust of millions of Canadian users who turn to our site each month to make sure they find the best deal for their needs,” said Sarnoff in a statement.
Carter Collins, Partner and Managing Director of Bindery, added that “Buying or selling a car is a huge decision, an emotional experience that we wanted to reflect in this campaign.”
The “Big Deal” campaign will appear across television networks and connected TV providers. The full campaign video library can be viewed here.
