Montreal’s Holand Automotive Group expands into Europe

Luxury automotive retailer Holand Automotive Group, headquartered in Montreal, Quebec, has expanded into Europe with the acquisition of Forza Rossa, Romania’s only Ferrari dealership. 

The dealership is the latest addition to Holand Automotive Group’s Ferrari portfolio; the group also owns Ferrari Quebec in Montreal, and Ferrari of South Bay and Ferrari of Rancho Mirage in California. Forza Rossa is located in Romania’s capital and will be renamed Ferrari of Bucharest.

“Romania is a hidden gem,” said Gad Bitton, President and CEO of Holand Automotive Group, in a statement. “Its proximity to key European markets and growing wealth make it ideal for luxury automotive growth, with strategic access to neighbouring regions.”

Bitton noted that Romania presents “immense potential,” and they are excited to bring their expertise and best practices to help boost the customer journey at the new store. 

The group has long established itself as a key player in the luxury and exotic automotive sector, operating an large portfolio of premium and ultra-luxury franchises with ventures spanning Canada, the United States, and now Europe. 

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