CarGurus recently introduced a new digital retail solution that it says more efficiently connects Canadian dealers with consumers that are ready to buy a new vehicle.
The company said the new solution, known as Digital Deal and built in partnership with dealer finance portal platform CreditApp, allows consumers to complete more of the buying process online. They can start their financing application online for new and used vehicles, book an appointment, and start a trade-in before completing the process at the dealership.
“Dealers can access ready-to-buy shoppers while continuing to work with their preferred technology systems and lending partners,” said Seamus Cassidy, Principal Product Manager with CarGurus, in a statement. “At the same time, consumers can shop with greater confidence by understanding their financing eligibility up front, and save time in the dealership by completing more of the transaction ahead of time.”
CarGurus said Digital Deal launched in Canada after experiencing strong demand in the United States. They said it’s one of the company’s fastest-growing innovations, where active listings are easy to find with badging on its search results and vehicle detail pages. As part of the initial rollout, CarGurus said its solution is active across over 15,000 vehicle listings.
Consumers can, from eligible vehicle pages, complete a simple three-step process to build a personalized vehicle and dealership-specific finance application. That application is submitted directly to the participating dealership. They can finalize their financing and complete the transaction in-store.
“Digital Deal leads have significantly assisted our sales and finance teams in simplifying the buying process,” said Casey Pilip, Director of Marketing at Klas Auto Group and a dealer of new and used cars in British Columbia, in a statement. “By having this information upfront, our team can better prepare and creatively engage with our shoppers.”
